Ruston Therapy
Co-Founder & Head of Product Strategy Designed and executed the end-to-end patient experience, from brand identity and digital intake to clinical operations. By integrating accessible UI with backend EHR workflows, I created a high-trust service model that scaled the practice from a solo provider to a team of 20+ therapists in under one year.
- Digital Experience & Performance: Engineered a high-performance, accessible digital intake system (96+ Lighthouse score) that reduced friction for anxious patients and became the primary driver of practice growth
- Provider Experience & Retention: Designed a "clinician-first" operational model and support ecosystem, achieving a 95% therapist contract renewal rate and stabilizing long-term capacity
- Scalable Clinical Infrastructure: Architected the migration to Tebra EHR, integrating it with our frontend to unlock capacity for 50+ therapists and streamline HIPAA-compliant documentation
- Service Design & Efficiency: Redesigned the internal payroll and reporting workflow, reducing administrative processing time by 80% and allowing clinical directors to focus on care quality
- Brand & Acquisition Strategy: Directed the end-to-end brand identity and patient acquisition funnel, integrating marketing automation (MailerLite) with our intake logic to nurture leads effectively
