ChemPoint

As the Lead Designer at ChemPoint, I focus on a UX approach to design and UI design practices for products, E-commerce, and brand collateral that is needed across the organization while delegating work and supporting designers.

UX strategy

Logged-in customer platform

Design processes

Brand refresh

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Defined and executed the UX strategy for ChemPoint’s e-commerce platform, driving a 40% lift in conversions.

Led design for the logged-in customer platform (Orders, Quotes, Checkout, Account), streamlining complex B2B workflows.

Established design processes, guidelines, and best practices, delegating effectively to support teams and designers.

Conducted user research through multiple methods to uncover pain points and inform design decisions.

Partnered with the marketing team to create print collateral and digital advertising campaigns.

Delivered a brand refresh with a new style guide, business collateral, and templates to ensure consistent messaging.

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