As the Lead Designer at ChemPoint, I focus on a UX approach to design and UI design practices for products, E-commerce, and brand collateral that is needed across the organization while delegating work and supporting designers.
Scope of Work
Owned strategy and execution of website redesign, increasing conversation/engagement rate by 40%.
Initiated design system effort to maximize production efficiency across the company’s portfolio of products.
Design lead for an internal document management AI product (Stax), which resulted in reducing the amount of time it takes to organize and process our complex library of product documents and to enable clear, easy,and impactful self-service.
Defined design processes, guidelines, and best practices, delegate work to help support teams and other designers.
Work collaboratively gathering user research using various methods to expose problems and design opportunities and find crucial information to use in the design process.
Assist the marketing team with print collateral and online advertising.
Helped ChemPoint communicate consistent visuals and messaging to their audience with a brand refresh, new brand style guide, and business collateral and templates.