ChemPoint
I define and execute the UX strategy for a global enterprise ecosystem, leading the end-to-end design of high-volume e-commerce platforms and complex B2B portals. By translating technical business data into consumer-grade interfaces and establishing a scalable multi-platform design system, I partnered with engineering to drive a 40% lift in conversions and streamline critical supplier workflows.
Enterprise UX Strategy
Design Systems Architecture
Complex Workflow Design
Visual System & Branding
Data-Driven Optimization
Accessibility (WCAG AA)
The Challenge
Bridging Complexity & Commerce ChemPoint operated a sprawling digital ecosystem that struggled to keep pace with modern user expectations. The platform faced three critical issues: a fragmented user journey across logged-in and public sites, a lack of mobile optimization for field buyers, and internal inefficiencies in managing complex product data. The business needed to migrate from legacy "pages" to a scalable, consumer-grade Design System that could drive conversions and streamline supplier operations.
- Strategy & Impact: Defined and executed the UX strategy for ChemPoint’s e-commerce ecosystem, driving a 40% lift in conversions through data-driven interaction design
- Complex System Design: Directed the redesign of the logged-in customer platform (ChemPoint Connect), streamlining complex B2B workflows (Orders, Quotes, Checkout) to improve user retention and efficiency
- Design Systems Architecture: Architected a multi-platform design system and visual language, creating scalable components and guidelines that unified the brand across marketing and product surfaces
- Research & Prototyping: Led user research and rapid prototyping cycles to validate interaction models, significantly reducing development iteration cycles and accelerating stakeholder alignment
- Quality & Standards: Established rigorous QA workflows and accessibility standards (WCAG AA), mentoring the team to elevate craft quality and ensure pixel-perfect implementation
- Brand Evolution: Delivered a comprehensive brand refresh and digital style guide, ensuring consistent messaging and visual hierarchy across all business touchpoints
