Pacific Industrial Coatings

We set out to differentiate PIC from the many roofing companies. PIC became a brand that brought reassurance to commercial and residential owners. Strategizing in clearly positioning their brand, together with rebranding their logo, shooting drone videos, marketing materials and a fresh website that would exhibit the passion and expertise of their business.

Project Details


Logo Design

Style Guide


Marketing Material



What was the client’s brief?

The client wanted the logo redesigned.

My process

I listened carefully to the client’s requirements, taking the time to fully understand why they needed a new logo.

As a result, I realised that we needed to find a way to effectively connect all services into one brand identity. I designed an identity system to help make that connection.

PIC's revenue increased $3,000,000 in the first year and $6,000,000 the second year.

I've worked with several web and graphic designers in the past and I must say Ruston Design has a very upfront and honest approach to the design process. Everyone has their own idea in the design process, Ruston Design’s approach lets everyone be heard but also keeps the process on task. They do excellent work and have the resources for any type of project. Our website is now easier to navigate, cleaner and getting more traffic than ever.
Bob Johnson



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