What was the client’s brief?
Design a logo and website.
How I did it.
I worked closely with Paymytuition's marketing team and discovered who they are and where they want to go. I started by designing their logo and brand color first. The logo is made up of three words. I wanted to keep those words tight, but ensure it remains legible. I created an icon combining the P from "pay" and the T from "tuition". The icon is essential throughout Paymytuition's marketing and social material due to its simple design.
I designed a customer focused website using Adobe XD and passed over the assets to a development team Paymytuition has been working with. I was able to carry over the brand assets and design printable pdf sheets, PowerPoint presentations, trade show booth displays and social banners for posts and events.
Note: Most of the Illustrations were purchased from Envato. I revised the color and added additional illustrations to match the style.